THE FUTURE OF EYEWEAR -LAUNCH JULY 21
Responding to universal shifts in how we live, INDESCRATCHABLES envisions evolutionary humanity, with futurism at its core. Grounded in innovative design and sustainable outcomes, commuter utility, street, and active influences seamlessly unite into a post-2020 range of capsule-delivered eyewear.
INDESCRATCHABLES is a space for evolving innovation, new material introductions, user feedback and problem-solving design. Delivered in a world led by consumer demand rather than the traditional retail calendar. Each capsule has a functional focus, creating purposeful, adaptive, and tailored products for the wearer.
Purpose Driven Innovation
INDESCRATCHABLES key focus is to adapt new experimental materials to promote sustainable leadership, with each capsule designed to be seasonless and genderless. With research and design moving at an accelerated pace, we pledge to assess, test and adopt options for a more environmentally conscious and functionally sound product.
INDESCRATCHABLES acknowledges the global challenge of removing plastic packaging from product supply chains. We ask our partners and customers to join us in the plastic-bag-free future.
All INDESCRATCHABLES product utilizes zero-waste packaging, and all frames come polybag free, focusing on doing our part to protect the future of our planet.
With durable design and an idea to continually collaborate with change-makers and innovators, INDESCRATCHABLES offers a lifetime warranty on all product, with a steadfast belief in our design process and craftsmanship.
Value over Volume
INDESCRATCHABLES ethos is built on the back of creating long-term retail and customer relationships, focusing on working with partners whose shared values aim to develop long-term socially conscious authenticity.