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About tree distribution

tree distribution was founded 2011 as part of trade.group, a conglomerate of entrepreneurs working in fields from retail and food & beverage to brand representation & distribution. The group has been handling fantastic brands for a quarter of a century – names like Arnette, Axion, Fairplay, LRG, Nixon, Now Bindings, Publish, Reef Footwear, Rip Curl, Slash Snowboards, Supra Footwear, Volcom (since 1997) and WeSC.

We’ve honed our sports and lifestyle expertise working for brands like Coloud Headphones, Duotone, Ion Products, F2, Fanatic, Marshall Headphones, Mistral, North Kiteboarding, North Sails, Santa Cruz and Urbanears.

tree acts as European licensee, distributor and master agent for a spectrum of select brands from action sports to premium and contemporary streetwear. We serve about 800 accounts throughout Europe, including over 500 in Germany. The aim is to offer the best brands in each segment and provide an unbeatable service to our retailers.

We believe the key to a healthy, successful business relationship is great service on every level – from logistics (via our sister company trade.log GmbH with 24h delivery) to easy warranty handling and every-ready sales support. We provide consultancy to brands for brand building / positioning and then execute the agreed strategies through our in-house marketing & PR people. Our sales team is au fait with tiered and segmented sales strategies as well as distribution in the broadest sense. The tree vision of distribution is a partnership with brands on one side and retailers on the other.

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We are offering the best brands of each segment and providing the best service to our retailers